← Back to News

SRG’s CEO, Michael Grust, Pioneering the Future of Senior Living

Michael Grust
  • In the ever-evolving senior living industry, SRG’s CEO, Michael Grust, envisions the industry’s next phase to involve a broadening of offerings across the continuum of care, emphasizing the need to cater to a wide array of needs. In this Senior Housing News article, he shares how SRG is actively working towards this objective through initiatives such as the Zest wellness program, the Assure coordinated care program, collaborations with CareMore and Welltower for Medicare Advantage, and a virtual reality study with Rendever.


Grust’s insights shed light on the challenging operating landscape and the need for industry players to adapt to changing demands and expectations. You can read the article in its entirety here: https://seniorhousingnews.com/2020/03/01/srg-ceo-grust-senior-living-providers-still-inventing-a-business-after-3-decades/.