Intergenerational “From the Heart” Campaign Launches | SRG

SRG Communities Launch Intergenerational “From the Heart” Campaign

In honor of Valentine’s Day, residents at The Heritage Tradition, SpringRidge at Charbonneau and Narrows Glen are participating in an intergenerational “From the Heart” campaign to support children in their neighborhoods. 

At The Heritage Tradition in Sun City in Arizona, residents will sponsor a fun Valentine’s Day party for a youth group home. Monetary donations were accepted throughout February to fund the event which will include pizzas, cupcakes, board games, and a special gift bag for each child.

“Many of these children have no contact with family and forming new ‘connections’ will be important for the children as well as our residents,” explained Zest Director Joan Vere, who spearheaded the project. “A program we thought would start very small has raised over $1,000 enabling us to buy each child a new pair of shoes. Residents are so excited to give back even while social distancing and are hoping this will be the first of many projects.”

In addition to the financial contribution, it was all hands on deck, with resident-groups volunteering to do their part to make the day even more special for the children. The craft club created cards for each child and the woodworking group made a “Welcome” sign for the group home’s entrance. 

At SpringRidge at Charbonneau, residents are using technology for their “From the Heart” initiative. The active retirement community in Wilsonville, Ore., will connect with students at Lowrie Elementary School via Zoom. 

“The last 10 months have been challenging not only for adults but for children whose world has been turned upside down with learning virtually from home,” said Zest Director Cindy Foster. “Our residents wrote words of encouragement and will share them with the students and teachers during an interactive Zoom session. There’s sure to be plenty of smiles all around.”

SpringRidge has a longtime relationship with Lowrie, with students visiting the community throughout the year to interview residents for research projects and other intergenerational bonding. This year, due to the pandemic, the interviews will be conducted virtually. 

SpringRidge resident Luann McGreevy previously participated in the “living history” project. She enjoyed sharing her life story and learning from the children how school had changed since she was there many decades ago.

“I initially signed up out of curiosity,” she said. “I’m so glad I did. The children were absolutely wonderful and so well prepared.”

At Narrows Glen, a senior living community in Tacoma, Wash., residents’ “From the Heart” campaign pays tribute to both students and teachers. 

“After meeting with our Resident Council President, we both agreed that given the number of retired teachers living at Narrows Glen, a gesture of love that supported teachers would be most fitting,” said Zest Director Eric Dobner. 

Residents will assemble care packages filled with aromatherapy sachets, snacks and thank-you cards to acknowledge their role in educating the next generation, especially during these challenging times. A thumb drive featuring a video compilation of residents offering support and expressing their gratitude will also be included in the goodie bags. 

Due to social distancing restrictions, residents will have additional supplies delivered directly to the elementary school to have the teachers’ lounge decorated in time to welcome staff back for in-person learning. Narrows Glen’s culinary team has also planned a delicious assortment of treats for their enjoyment. 

SRG’s first “From the Heart” initiative was rolled out across the company’s 32 senior living communities – from Florida to California. Designed as a “do-good-feel-good” event, each community was encouraged to perform an act of kindness. Campaigns ranged from providing pet supplies to the local Humane Society to delivering homemade desserts to frontline workers.


Senior Resource Group (SRG) has been a leader in providing distinctive retirement living since 1988. SRG develops, owns and operates independent living, assisted living and Alzheimer’s/dementia care communities throughout the United States.

For more than 30 years, the company has championed the development and management of niche communities that provide older adults with service-enriched and supportive living environments. Senior Resource Group is the only nationwide provider to achieve company-wide CARF accreditation for its assisted living communities. SRG’s corporate headquarters is located at 500 Stevens Avenue, Suite 100, Solana Beach, CA 92075. For more information, call 858-792-9300 or visit 

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