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California
Privacy notice

Your California Privacy Rights

Last Updated 2020

Overview

Introduction. The personal information we collect from all individuals online is described in detail in our Privacy Policy. If you reside in California, you may have additional rights over your personal information described further below.

What Information We Collect and Why

Information We Collect. We collect information from you that identifies, describes, or is reasonably capable of being associated with you or your household (“Personal Information”).  We may collect information from prospective or current residents, as well as Personal Information from residents’ personal representatives. Personal representatives include family members, friends, and other individuals who coordinate, pay for, or assist with individuals’ residences and assisted living in SRG communities. For purposes of this Notice, where we use the term “you,” we intend to include prospective residents, current residents, and personal representatives. Personal Information does not include publicly available information in government records or any data that has been deidentified, aggregated, or otherwise anonymized.  

The Personal Information we collect, where we collect it from, the purpose for collecting it, and how we share it is described in detail below:

Operate Our Communities. We may collect the following types of Personal Information from you to operate our communities, including verifying your eligibility for applications, entering into contracts with you, collecting payment from you, and providing services in our communities:

  • Personal identifiers, including name, address, phone number, email address, social security number, driver’s license number or state identification card number, and who you are contacting us for – (yourself, spouse, my parent, my friend);
  • Financial Information, including bank account number or credit or debit card number;
  • Commercial information, including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
  • Employment information, including current employer information and employment history;
  • Protected classifications, including age, marital status, physical or mental disability, or sex;
  • Inferences drawn from other personal information, including a profile reflecting preferences, characteristics, predispositions, behavior, and attitudes;
  • Medical information, including past and present medical conditions;
  • Internet or other network activity, including browsing history, search history, information on interaction with our website or advertisement; and
  • Geolocation data.

Marketing and Advertising. To market and advertise our communities, we may collect the following information from you or from third party businesses or vendors:

  • Personal identifiers, including name, address, telephone number, email address, who you are contacting us for – (yourself, spouse, my parent, my friend),  or unique online identifiers such as IP address;
  • Commercial information, including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
  • Protected classifications, including age, marital status, physical or mental disability, or sex;
  • Inferences drawn from other personal information, including preferences, characteristics, predispositions, behavior, and attitudes;
  • Internet or other network activity, including browsing history, search history, information on your interaction with our website or advertisement;
  • Geolocation data; and
  • Information regarding how you “heard” about us (web, mailer, print ad, email, referral).

Physical Safety. To monitor physical safety in our communities, we may collect:

  • Audio and visual data through security cameras on our properties; and
  • Motion and sleep patterns at the request of individual residents to ensure they are safe while moving about and while sleeping.

Communications and General Inquiries. In order to communicate with you about our communities and services, as well as to answer questions or inquiries you may have about SRG, we may collect:

  • Personal identifiers, including name, address, phone number, email address, and who you are contacting us for – (yourself, spouse, my parent, my friend);
  • Internet or network activity, including browsing history and interaction with our website and advertisements; and
  • Geolocation data.

We may share the categories of Personal Information described above with our employees, agents, and third party vendors to perform our obligations and provide services to you. Sometimes, we may be required to share this data to comply with the law or protect ourselves. 

Your Right to Make Requests

Requesting More Information. You may have the right to request information about how we have treated your Personal Information in the past 12 months including:

  • The categories of Personal Information we collected;
  • The categories of sources from which we collected that information;
  • Our business or commercial purpose for collecting that information;
  • The categories of third parties with whom we shared that information; and
  • The specific pieces of Personal Information we collected about you.

Requesting Access. You may also have the right to receive a copy of the Personal Information collected about you in the past 12 months. 

Requesting Deletion. You may have the right to request that we delete the Personal Information we have collected about you. Not all requests to delete can be fulfilled.  If we are unable to comply with your request, we will provide a response explaining why your data cannot be deleted.

Exercising Your Rights.

If you want to exercise any of these rights, please submit an online request here.

You may also contact us by phone at (888) 914-9661. When prompted for a PIN, please enter 234209.

For all requests submitted via email, please clearly state that the request is related to “Your California Privacy Rights” and provide your name, mailing address, and phone number where you may be reached.

Verification. Before we can respond to your request, we must first verify your identity using your Personal Information. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, will explain the basis for the denial.

Designating an Authorized Agent. You may designate someone to submit requests and act on your behalf (an “Authorized Agent”). To do so, you must provide us with written permission to allow your Authorized Agent to act on your behalf. 

Third-party Marketing and Selling.

We do not currently sell or intend to sell your Personal Information to third parties without first providing you notice and an opportunity to opt-out. We also do not provide your information to third parties for their direct marketing purposes.

Do Not Track.

We may collect information about your usage and activity through cookies. Some web browsers or smartphones have the ability to set “Do Not Track” requests to block user activity from being tracked across web pages or devices. Our site does not recognize “Do Not Track” browser signals. For a full discussion of cookies and how we collect and use information through cookies, please see our Privacy Policy.

We Will Not Discriminate Against You. We will not unlawfully discriminate against you for exercising any of these rights.

Changes to This Notice

We will continue to review and revise our privacy practices and policies as our technology, services, and use of data evolves. We will not retroactively use or share data in a manner that is materially different from this policy without first providing you notice. This Notice is reviewed and updated annually and we will use reasonable means to inform you of any changes.

Questions

How to Contact Us. If you have questions or concerns regarding your information or your rights, please contact us at (888) 914-9661. When prompted for a PIN, please enter 234209.

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