A Guiding
Principle at SRG

Genuine Hospitality means we absolutely put service to our residents above all else. In other words, we put you above all else. And when something is honest, it is defined as genuine. Genuine Hospitality then is the way we deliver service—with sincerity. Isn’t that refreshing?

And it’s not just about our service — it’s about our people, too. Our staff will really get to know you and understand you—your likes and dislikes, your petpeeves, your favorite meals, your hobbies, your background, your sense of humor, and whatever else you’d like to share. You’ll feel a unique connection that’s both authentic and delightful.

The result is that our retirement communities are more than comfortable and more than luxurious. They’re where you can live fully and to your heart’s content. We are honored to have the opportunity to make a difference in your life and all of those we touch — our residents, their family members, and our employees.

At SRG, it really is all about Genuine Hospitality. And, of course, the warm fuzzies it brings about.

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